client
AMC x The Home Depot
project
Best Christmas
disciplines
Strategy / Ideation / Live-Action Production / Branding and Design / Original Music / Visual Effects and Finishing
task
Amid shifting economic conditions and heightened consumer sensitivity to spending, The Home Depot faced a critical seasonal challenge: how to stay top-of-mind and drive action during the holidays without defaulting to product-first or discount-led messaging.
To solve this, The Home Depot partnered with DOMO to craft a campaign that would resonate emotionally while clearly communicating the brand’s holiday value — not just in price, but in meaning. With Director Kat Keene at the helm, the goal was to elevate storytelling as the primary driver of brand favorability and purchase intent, tapping into the emotional priorities that define the holiday season for modern consumers.
process
To meet the moment, DOMO partnered with The Home Depot and AMC to develop a custom holiday campaign rooted in authenticity, emotional resonance, and a seamless path to purchase. At the center of this effort was a docu-style film directed by Kat Keene, whose observational and human-first storytelling approach was key to capturing the heart of the campaign. The story followed the Mata family, a real household looking to build new holiday traditions with their young daughters, using The Home Depot’s décor to turn their home into something magical.
With 70% of holiday consumers influenced by emotional brand connections, DOMO and Keene leaned into meaningful storytelling over overt promotion. The narrative emphasized togetherness, joy, and the emotional payoff of holiday projects—positioning The Home Depot not just as a retailer, but as a partner in creating lasting memories. This was storytelling with intention, where every moment was designed to evoke a feeling, rather than sell a feature.
But the emotional core was only half the strategy. Commerce was built into the experience through in-broadcast QR codes, linking viewers directly to curated “Shop the Look” pages on HomeDepot.com. This frictionless integration ensured a seamless jump from inspiration to action. The campaign ran across AMC’s full ecosystem—hero :60s, :30 cutdowns, and social shorts, including how-to content featuring the Matas—paired strategically with The Home Depot’s standard ad creative to maximize reach and performance across every platform.