DOMO | Garmin Fenix 5

task

Garmin, maker of the GPS that once sat on your dashboard, had a new mission: WEARABLE TECHNOLOGY. The Fēnix 5 was Garmin’s route out of navigation devices and into the modern world of activity tracking for the elite, high-tech athlete.

The brand knew exactly what they wanted to say to their audience. The product was bold; the need for updated brand awareness was clear. Their messaging needed a distinct visual counterpart — something that would speak directly to the unique athlete they needed in their corner to compete in the mainstream market.


task Garmin, maker of the GPS that once sat on your dashboard, had a new mission: WEARABLE TECHNOLOGY. The Fēnix 5 was Garmin’s route out of navigation devices and into the modern world of activity tracking for the elite, high-tech athlete. The brand knew exactly what they wanted to say to their audience. The product was bold; the need for updated brand awareness was clear. Their messaging needed a distinct visual counterpart — something that would speak directly to the unique athlete they needed in their corner to compete in the mainstream market.

project
Garmin. Fenix 5.

Garmin.Fenix 5.

Garmin.
Fenix 5.