task

Garmin, maker of the GPS that once sat on your dashboard, had a new mission: WEARABLE TECHNOLOGY. The Fēnix 5 was Garmin’s route out of navigation devices and into the modern world of activity tracking for the elite, high-tech athlete.

The brand knew exactly what they wanted to say to their audience. The product was bold; the need for updated brand awareness was clear. Their messaging needed a distinct visual counterpart — something that would speak directly to the unique athlete they needed in their corner to compete in the mainstream market.

process

DOMO executed Garmin’s vision with a four-part campaign. Driven by epic, cinematic storytelling, each spot echoed the brand’s relentless spirit by illustrating the parallel nature of the product and its ideal wearer: an advanced, high-end machine.