Potent storytelling has the ability not just to entertain, but to profoundly impact lives, spark innovation, and catalyze personal and cultural growth. Like a great musical performance, it’s not enough to read the notes on the page — you must deliver your soul in the act of creating; we strive to craft experiences that alter the way people see the world and themselves within it.
Led by visionary directors who bring a wealth of diverse perspectives and experiences, we approach each project as an opportunity to push the boundaries of creative expression. Our directors are more than just creators; they are transformative storytellers, each with a unique ability to weave narratives that resonate on a deeply emotional level.
We dive deep into the heart of every story, unearthing the authentic emotions and universal truths that connect us all. In a world increasingly driven by algorithms and automation, DOMO stands as a beacon of human-centric, transformative storytelling. Our mission is to harness the collaborative spirit of our talented team to produce work that not only meets the needs of our clients but also has the power to transform audiences on a profound, personal level.
We achieve this by embracing a profound openness to roll up our sleeves and get our hands dirty in every aspect of a project in it’s journey from brand to culture.
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history lesson Origin Story. United by a belief in collaboration, agility, and creativity over rigid processes, Rani and André envisioned a modern production company that was qualitatively different.
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Rani Melendez, a seasoned producer from Traktor and The Mill LA, and André Stringer, an Emmy-winning writer and director, bonded over a shared passion for cycling and creativity. Their rides quickly turned from casual chats into ambitious visions, sparking the idea for what would become DOMO. In 2021, they brought DOMO to life, built on their Co-Creation™ philosophy — a commitment to collective creativity, diverse perspectives, and multidisciplinary expertise. |
managing founder / DOMO
Rani Melendez
Rani Melendez, co-founder of DOMO, is a veteran creative producer known for his unmatched talent network and ability to deliver world-class work. His success begins at a human level: fostering positivity, ownership, and excellence across every project, from boutique campaigns to global institutions like Traktor and The Mill.
At DOMO, Rani’s leadership aligns seamlessly with co-founder André Stringer, combining business acumen and creative vision to give clients an edge from ideation to delivery. Trusted by brands like Apple and Pepsi, and recognized by Cannes, Emmys, and Grammys, Rani’s authenticity and discipline — shaped by a lifelong athlete’s mindset — continue to fuel his curiosity and passion for what comes next.
executive creative director / director / DOMO
Andrè Stringer
André Stringer, co-founder of DOMO and an Emmy Award-winning creative, is a master storyteller who puts true collaboration at the heart of every project. Leading global campaigns or launching startups, André bridges roles — advisor, artist, and innovator — to deliver unmatched intimacy and expertise.
His storytelling roots in skateboarding and music infuse his work with raw emotion, movement, and realism, earning long-standing partnerships with brands like Beats by Dre and Under Armour. Alongside co-founder Rani Melendez, André brings decades of experience, redefining traditional structures and offering a unique blend of creativity, strategy, and care that sets DOMO apart.
- Brand & Campaign Strategy
- Creative Development
- Marketing & Activations
- Design & Brand Identity
- In-store & Experiential
- Branded & Product Content
- Live-action Production
- Virtual Production
- Still Photography
- Influencer Production
- Video Editing, Color Grade, Finishing
- Design & Motion Graphics
- Original Music Creation
- Music Search & Licensing
- Voiceover, Sound Design & Mixing
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Many Minds.
“Many Minds” encapsulates the potent force of collective intelligence, where the amalgamation of diverse minds in our collaboration births a realm of insight vastly superior to solitary contemplation.
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Listen Deeply.
When we listen deeply, we champion the art of truly hearing one another. To foster genuine dialogue, we cultivate the skill of empathic listening, tuning into not just the spoken words but the myriad of unspoken emotions and signals.
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Embrace the Emergent.
At the crossroads of creativity and curation, a phenomenon called emergentism unfolds. It’s the idea that larger entities arise through the interactions between smaller entities, and that the whole can encapsulate its parts.
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Purposeful Proactivity.
When we recognize the power of taking the reins of our endeavors we act with purpose. Instead of merely reacting to circumstances, we actively shape our path, focusing on areas where we can make a tangible difference.
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Serve the Song.
In the symphony of collaboration, each voice, instrument, and note plays a crucial role. But while individual contributions are vital, we must always be aware of the collective melody — the overarching mission or goal.
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Feel the Way.
Our ability to remain connected with our emotional states amidst the ebb and flow of our endeavors is key to collaborative success.