process

DOMO's approach for the Mazda campaign centered on crafting a narrative that subtly yet powerfully highlighted Mazda's unique strengths. Our storytelling aimed to guide viewers through a journey of realization, showcasing the elegance and reliability of Mazda through everyday scenarios. Using natural light and dynamic motion shots, we created a warm, inviting atmosphere that captured Mazda's design against a sun-kissed cityscape. Strategic lighting techniques enhanced the car's features, while motion shots conveyed a sense of movement and vitality, reflecting Mazda's innovative spirit and engineering excellence.

Collaboration was key to the project's success. Meticulous planning and adaptive decision-making ensured that every element, from narrative development to visual execution, aligned with our cohesive vision. Casting was carefully considered to reflect the target demographic, ensuring relatability and authenticity. The team remained flexible and adaptive to changes in natural conditions, capturing the perfect light to maintain the desired visual quality. Our partnership with the agency fostered an environment where creative ideas could flourish, characterized by a shared commitment to the campaign's vision.

By the end of the project, our high-quality visual narrative successfully shifted audience perceptions, engaging potential Mazda drivers. The campaign not only elevated Mazda's brand image but also demonstrated DOMO's expertise in navigating complex storytelling with elegance and precision, making a compelling case for why with Mazda, the grass truly is greener.