process

Director Justice Mukheli embarked on a project to elevate the voices and identities of emerging Black designers by creating a documentary that merges fashion with social advocacy. Coming from an underrepresented country, Mukheli felt a deep personal connection to the themes of the story, aiming to contribute meaningfully to the global community. The project sought to not only showcase innovative designs but also delve into the cultural and historical significance of the designers' work, fostering greater inclusivity and diversity in the fashion industry.

Mukheli's approach involved intertwining historical context with contemporary relevance, highlighting the significance of denim and its cultural roots. By prioritizing authentic storytelling, he ensured that the voices and stories of the emerging Black designers were at the forefront. Collaborating with passionate individuals who brought diverse perspectives, Mukheli fostered a dynamic and cohesive environment. Despite challenges like casting for authentic representation and managing budget constraints, Mukheli maintained flexibility and adaptability, always keeping the project’s core message in focus.

Experimenting with mixed media techniques, Mukheli combined traditional film elements with digital and textile art to create a layered and immersive viewing experience. The agency collaboration was highly supportive, providing the necessary resources to bring Mukheli’s vision to life. The film aimed to amplify the voices of emerging Black designers on a global stage, inspiring other brands and industries to support diverse talent. The emotional and cultural depth of the film left a lasting impression of genuine commitment to meaningful change and empowerment.